Targeted advertising. Pinpoint accuracy. Getting the right message in front of the right user at the moment when they are most
likely to be interested. You’ve heard it all before—but with Allrecipes, it is far from an empty promise.
Allrecipes advertising banners allow partners to deliver their message via prominent units and placements throughout the
Allrecipes Network. Banners may be targeted by geography, day-part and frequency. Ad units can be further targeted by site or
recipe preparation, meal part, cuisine, health concern, ingredient or occasion.
Additionally, Allrecipes provides and serves Rich Media Solutions, including expandable banners, floating ads, pushdown units
and more.
Now sit back and watch your advertising efforts deliver!
Partner advertising placed throughout the Allrecipes Network or targeted specifically on one of the Allrecipes collections or
recipes.
Allrecipes Site Ad Units
| |
Max File Size |
Animation |
| Name |
Dimensions |
GIF/JPEG |
Flash |
Looping |
Duration |
| Medium Rectangle |
300x250 |
20K |
30K |
3 Loops |
15 Seconds |
| Skyscraper |
160x600 |
20K |
30K |
3 Loops |
15 Seconds |
| Leaderboard |
728x90 |
20K |
30K |
3 Loops |
15 Seconds |
Important Note:
Any ad that navigates the Allrecipes user to another site, must provide the ability for that user to return to Allrecipes via
the “back” button. The only alternative is if the creative opens a different browser window, smaller than the
Allrecipes page.
Forms of Rich Media Accepted
Allrecipes invites advertisers to use our in-house solution for serving seamless Rich Media units. We also accept other forms
of Rich Media with prior approval, including Eyeblaster, Eyewonder, Motif, Pointroll, Unicast and more.
Rich Media Solutions
Overview
Give your marketing campaign a competitive advantage with Allrecipes Rich Media Solutions. With our in-house creative resources
and flexible delivery system, you can manage the production and flight schedule of your own unique ad units to meet most any
campaign objective. Our in-house management, serving and reporting capabilities allow for reliable creative delivery, close
campaign maintenance, and timely campaign analysis and optimization. Contact your Allrecipes sales representative today to find
out more about our customized rich media solutions.
Allrecipes Rich Media Solutions are available for the following campaign objectives:
- Create brand awareness or convey brand message
- Reach target audience
- Drive traffic
- Generate leads
Advertiser Benefits:
- In-house development
- Timely campaign optimization analysis and implementation
- Monthly reporting of impressions and click-throughs
- Detailed campaign summary report following campaign end
Available Products:
Floating Ad
Description:
This animated ad unit moves within a transparent layer over a web page, appearing to ‘float’ across the user’s
screen. Animation may land in a ‘reminder’ or standard banner.
Advertiser Benefits:
- Endless creative possibilities allow advertiser to meet any campaign objective
- Dynamic ad unit attracts user’s attention without getting in the way of what the user is doing
- Clickable reminder or banner allows for a lasting call-to-action
- Creative alternative to popup ads: will not be affected by pop-blocking software
- Ads can appear run-of-site for reach or targeted to specific audience or content
Specifications:
- Floating ads may be spawned from 728x90, 160x600 and 300x250 placements
- Flash, JPEG or GIF format.
- Maximum display time of 15 seconds. Floating reminder must be pre-approved.
- Audio may only be user-initiated. Video may only play upon user interaction
- Maximum floating panel dimensions of 800x600. Maximum external file size of 50K Flash.
- An external (separate from the creative) close button will be displayed in the upper-right corner of the browser of the panel. The 100x30 Close button must use a distinctly different color than the panel creative.
- Once the floating panel ends or is closed, the banner placement may either utilize a default image or resolve to a user-initiated expandable banner.
- Default images must be supplied for browsers without scripting enabled or the Flash plug-in installed. JPEG or GIF, 20K max.
Expanding Banners
Description:
From a standard banner, a larger panel expands upon user mouse-over. The panel remains until user moves mouse off of panel.
Advertiser Benefits:
- Large creative space enables clients to deliver a strong call-to-action or a brand message
- Banner allows for lasting call-to-action and clickability
- Creative alternative to popup ads: will not be affected by pop-blocking software
- Ads can be run-of-site for reach or targeted to specific audience or content
Specifications:
- Expandable banners may be utilized within 728x90, 160x600 and 300x250 placements.
- Main banner creative may not exceed 20K for GIF, JPEG or 27K for Flash. Initial load of main creative may not exceed 20K.
- Mouse-Over Hot-Spots may not exceed one-third of total banner creative.
- Audio may only be user-initiated. Video may play within panel upon user interaction or mouse-over. Self-expanding banners run upon prior approval only, with a maximum 8 second display time.
- Expanding panel must be provided as Flash creative, up to 40k in file size. Panel dimensions may not exceed:
- 728x225 panel for 728x90 banner placements, downward expansion
- 500x300 panel for 300x250 banner placements, expansion down and left
- 336x280 panel for 160x600 banner placements, left expansion
- Default images must be supplied for browsers without scripting enabled or the Flash plug-in installed. JPEG or GIF, 20K max.
Pushdown
Demo
Description:
This ad unit auto-expands from the leaderboard ad slot, pushing the entire page content down. After 5 seconds, it retracts and
resolves into a standard or user-expandable 728x90 banner.
Advertiser Benefits:
- Ad unit interacts with page content, grabbing user attention
- Clickable text links allow for advertisers to direct user to a variety of relevant URLs within same ad unit
- Lasting reminder allows for lasting call-to-action without user irritation
- Creative alternative to popup ads: will not be affected by pop-blocking software
- Ads can be targeted to specific audience or content
Specifications:
- Pushdown banners may be utilized within 728x90 ad slot on certain pages of the site.
- Expanding panel must be provided as Flash creative, up to 40k in file size. Panel dimensions may not exceed 728x225.
- Maximum expanded time of 5 seconds, then auto-close.
- An external (separate from the creative) close button will be displayed in the upper-right corner of the browser of the panel. The 100x30 Close button must use a distinctly different color than the panel creative.
- Main banner creative may not exceed 20K for GIF, JPEG or 30K for Flash. Initial load of main creative may not exceed 40K.
- Audio may only be user-initiated. Video may play within panel upon user interaction or mouse-over.
- Default images must be supplied for browsers without scripting enabled or the Flash plug-in installed. JPEG or GIF, 20K max.
Contact
sales@allrecipes.com
to discuss materials and timing for your rich media campaign.
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