December 21, 2005

RECORD HOLIDAY TRAFFIC AT ALLRECIPES.COM

Home Cooks Flock to Allrecipes.com Making Site Top Online Recipe Resource in November

Seattle, December 21, 2005 — Allrecipes.com, the world’s largest community recipe site for home cooks, celebrated record-breaking traffic during the month of November. With 5.8 million unique visitors and 105 million page views, November 2005 was the highest trafficked month in the company’s nearly 10 year history, according to Nielsen//NetRatings. Fueled largely by the site’s Thanksgiving recipe collections and comprehensive holiday advice features, the blockbuster traffic numbers represented a 38 percent growth in unique visitors and 60 percent growth in page views over 2004.

Home cooks clamoring for trusted holiday recipes viewed more than 43,000,000 recipes and 3,129,000 pages of cooking advice at Allrecipes, according to the site’s internal log files. The engaged, active audience at Allrecipes.com has also helped the company prove itself to be the ultimate holiday destination for advertisers, boasting a 75 percent year-over-year growth in fourth quarter advertising revenues.

“Our focus has always been to provide everyday cooks with a comprehensive cooking resource they can trust for any occasion. The record breaking traffic numbers we’ve experienced this year confirms that we are doing just that,” said Esmee Williams, vice president marketing and partner affairs. “We are thrilled to be able to offer our partners access to such an engaged audience through highly integrated advertising programs that are customized, relevant and timely. Our partners and advertisers have always been an integral part of the Allrecipes user experience.”

Building on its momentum, Allrecipes is expecting more than eight million home cooks to visit the site during the month of December to gather recipes for holiday celebrations and gift giving.

Editors Note: Jerry Gulley, editor-in-chief of Allrecipes.com and graduate of the Culinary Institute of America, is available for interviews upon request.

About Allrecipes
Allrecipes, the world’s largest social network of food and entertaining enthusiasts, receives more than 35 million annual visits from users who share and download recipes, reviews, photos, personal profiles, and meal ideas. For more than 10 years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions, practical cooking tips and food advice. As the fastest growing independent food Internet site, and part of the Reader’s Digest Association, Inc. food and entertainment division, Allrecipes provides insights into the kitchens and cooking passions of home cooks everywhere.