Marketing Sherpa
April 10, 2003: Like the perfect souffle, Allrecipes has risen to the top of the food site rankings. It’s the classic
community success story, with its core content a database of visitor-submitted recipes attracting millions of monthly visitors.
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Rosie Magazine - CyberChef
May 2002: In search of an exciting dinner menu, I visited www.allrecipes.com, which houses more than 20,000 seasonal, multicourse
menus. Right away, I was drawn to a meal in the “Cooking Basics” section that included shrimp gumbo, corn bread, red
beans and praline cheesecake—a perfect winter spread.
After Hours - Tasty Web Sites
March 26, 2002: As with most of the sites we visited, Allrecipes.com contains thousands of recipes and meal plans, lets you store
your favorites in a private MyRecipe Box, and provides a hearty helping of reference materials and nutritional data. The site also
offers photo tutorials for cooking chores—everything from deboning poultry to melting chocolate—as well as newsletters
and e-mail services, superior recipe-searching and printing options, downloadable store coupons, and subscription-based online
cookbooks. It’s a well-designed, easy-to-use site, packed with a generous dollop of information.
Easter & Passover Cooking
National Public Radio - KOUW 94.9 FM, Seattle’s NPR News & Information Station
March 19, 2002: Jennifer Anderson, Allrecipes’ Managing Editor discusses the feasts around Easter and Passover as succulent
meals full of religious symbols and family traditions. NPR asks, ‘what are yours?’ Users share stories and the round
table talks about establishing new family traditions, or trying to replicate ones our families have passed down for generations.
Best 100 Undiscovered Sites—Top Sites You’ve Never Heard Of
February 26, 2002: ...Allrecipes.com is a large, well-categorized cookbook. It’s searchable by ingredient, submitter, or
keyword, and it contains hints and advice, too. Check out the holiday sections to perk up stale family traditions.
A Chef’s Table
National Public Radio - WHYY 91FM, an NPR station in Philadelphia, PA
January 26, 2002: Allrecipes Managing Editor Jennifer Anderson talks to Jim Coleman, Host of A Chef’s Table, about
ways to jazz up one’s Super Football Party. From Spinach Dip to New Orleans-themed fare, Jennifer shares her secrets on
making game day great and spending time enjoying the commercials instead of slaving away in the kitchen between plays.
CNET Radio Morning Show
December 11, 2001: ...If you’re wondering where folks are going on-line these days, a lot of the traffic is to holiday,
cooking, real estate, home-fix-up-type websites, as we get ready to be home for the holidays. For example, Allrecipes.com grew 42%
in November alone—that’s a big jump for a website—to 3.2 million visitors...
CNN - Financial News
November 22, 2000, 7:35 a.m., PST: Allrecipes.com was asked to appear on CNNfn to discuss vegetarian Thanksgiving menu options,
specifically our tofu turkey recipe. We gave pointers on accommodating vegetarian dietary concerns in meal planning and adapting
recipes.
Let’s Talk Turkey
People Online - Siteseeing on the Net
November 27, 2000: Columnist Samantha Miller writes, “Hankering for something a little different? Find instructions for
Awesome Tangerine-Glazed Turkey or Creole Cornbread Stuffing at Thanksgivingrecipe.com...”
This Web Site’s Cookies are the Edible Variety
The Wall Street Journal: Leisure and Arts Section/Technology Section
October 5, 2000: Reporter Susan G. Hauser visited the Allrecipes.com offices and offered a comprehensive outsider’s
perspective on our history, structure and company culture. In her feature, she writes, “As online cookbooks go, this company
takes the cake.” “Note to self: if I ever go work for a dot-com, let it be one that serves food—all the time.”
How AllRecipes.com Has Avoided Getting Burned
Business Week Online: Technology Section
September 29, 2000: Julie Fields of Business Week Online writes, “The food site has a secret ingredient: ordinary cooks who
have become loyal users of the site. A year ago, it all seemed so simple...but today, many of the gourmet Web sites look like
yesterday’s leftovers. But one small company... seems to have found the right mix of ingredients.”
Every Recipe Under the Sun...
Country Living: Country Sites
November 2000: Out of ideas for dinner? Sample allrecipes.com. And they do mean all.
$6.5M to Spice Up AllRecipes.com
Puget Sound Business Journal
September 15-21, 2000: Staff writer Carol Tice writes, “going against the climate of widespread disdain for online content
and e-commerce ventures, investors have committed $6.5 million to Seattle-based Allrecipes.com, citing the company’s unusual
business model and projections of near-term profitability.”