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Allrecipes Advertiser Solutions
Custom Solutions
Ad Wizard@RDA

Custom Developed And Targeted
Programs for Large Advertisers.

  • Highly customizable programs seamlessly integrate your brand — messaging, promotions, videos, advertorial, recipes, and sweepstakes — into the fabric of our site.
  • Contextually relevant, multi-tiered sponsorships.
  • Topical content packages covering a wide assortment of occasions, audience segments, and cooking styles.
  • Powerful, high-impact media placement — rich media, site takeovers, sponsorships, email, mobile, video, and integrated search text links.

Do-it-yourself Run-of-Site Ads
for a Budget of any Size.

  • Create your own custom run-of-site display ads with easy-to-use templates, or upload your own creative.
  • Plan your own campaign, within your budget.
  • Target specific dates for extra visibility for your brand or product.
  • Access the status of your campaign online - whenever you want.
  • Optimize your campaign, testing different colors, images, and copy.
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Food Advertising Network @RDA Allrecipes chefs Taste of Home.com Every Day with Rachael Ray
The Food Advertising Network @RDA is the first transparent vertical content network for advertising dollars in the online food category. The Reader’s Digest Association (RDA) and its key digital food properties Allrecipes.com, TasteofHome.com and RachelRayMag.com have partnered with ChefsCatalog.com for advertisers to easily reach engaged cooks and home entertainers across America. The network will continue to build with additional sites, giving advertisers confidence that their ads are running with relevant content on trusted, branded sites.
 
www.allrecipes.com

Demographics

  • 77% female
  • Primarily 24-54 years old
  • 77% married
  • Children in household 41%
  • 79% attended college
  • 71% have household income of $50,000+
woman
family

Lifestyle

  • 53% prepare 5+ dinners a week (123 index)
  • 64% entertain friends and family at home (122 index)
  • 77% shop at a supermarket within 24 hours of visiting the site
  • Daily traffic spikes at 4 p.m. in most time zones — as users plan meals
 
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