ALLRECIPES.COM LAUNCHES “ON-THE-GO” ACCESS TO WORLD’S MOST TRUSTED ONLINE COOKING RESOURCE WITH ALLRECIPES.COM MOBILE
Mobile site makes meal planning easy for busy cooks by providing convenient access to 40,000 top-rated recipes paired with practical advice from two million home cooks, all from the freedom of a mobile phone
Seattle, June 27, 2007 —
In a move to provide an unparalleled new level of convenience to America’s busy home cooks, Allrecipes.com, the
world’s largest community food site, today launched Mobile.Allrecipes.com. Mobile users can now tap into the expertise of
more than two million home cooks and search Allrecipes.com’s entire collection of 40,000 trusted recipes—complete with
the site’s trademark ratings and reviews, photos, scaling and cook times—anywhere cell phone access is available for
easy, dependable, on-the-go meal planning.
“We all want to accomplish more in less time and that is what Allrecipes.com Mobile is all about,” said Lisa Sharples,
president of Allrecipes.com. “Home cooks now literally have a proven meal planning resource at their fingertips no matter if
they are at the grocery store or cheering on their kids at a soccer game.”
For more information on how to access Allrecipes.com Mobile please visit:
http://allrecipes.com/Features/More/Mobile.aspx.
About Allrecipes
Allrecipes, the world’s largest social network of food and entertaining enthusiasts, receives more than 35 million annual
visits from users who share and download recipes, reviews, photos, personal profiles, and meal ideas. For more than 10 years,
the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes,
entertaining ideas, everyday and holiday meal solutions, practical cooking tips and food advice. As the fastest growing
independent food Internet site, and part of the Reader’s Digest Association, Inc. food and entertainment division,
Allrecipes provides insights into the kitchens and cooking passions of home cooks everywhere.
About Reader’s Digest
The Reader’s Digest Association, Inc. is a global publisher and direct marketer of books, magazines, music collections and
video to customers in more than 70 countries. In addition to Food & Entertaining, its U.S. business includes three other
divisions organized around consumer affinity interests—Home & Garden, Health & Wellness and RD Inspiration. The
company publishes 77 magazines, including 50 editions of its flagship, Reader’s Digest, the world’s most widely read
magazine. The company is privately held by a group of investors led by Ripplewood Holdings L.L.C. RDA’s headquarters are
near Pleasantville, New York.
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